ABOUT RAISING ATHLETES
Attitude + Character + Effort = Success (ACES)
OUR MISSION
To celebrate everyone* Raising Athletes
*Parents, guardians, coaches, and mentors who show up early, stay late, and make it all happen.
OUR PHILOSOPHY
Sports teach kids that Attitude + Character + Effort = Success (ACES). We believe it teaches parents the same lesson right alongside them.
OUR STORY
We've been raising athletes since 1991, long before it was ever a brand. It was just our life. Early mornings, packed coolers, snacks in the car, practices in the rain. If you've raised an athlete, you know exactly what we mean.
The idea for Raising Athletes took shape in 2013. It came from a simple realization: nobody was telling the story of the parent. Every jersey, trophy, and highlight reel belongs to the athlete, and rightfully so. But behind every one of them is a parent, guardian, coach, or mentor who made it possible. That story deserved its own voice too.
Our own family's journey has taken us through youth sports, travel teams, high school, college recruiting, and opportunities beyond the amateur level. We've learned that raising an athlete takes a lot more than cheering from the stands.
So we built Raising Athletes around that experience. Today we're taking the lessons and systems we picked up along the way and using them to help other families navigate their own journey. Every hat, tee, and hoodie we make carries the same message: raising an athlete takes attitude, character, and effort, and that story deserves to be told, worn, and shared.
OUR APPROACH
Raising athletes takes dedication and sacrifice, from the first practice all the way through wherever the journey leads. Every stage brings different challenges and decisions, but the role of the people supporting the athlete matters just as much throughout.
We make gear that speaks to that journey and celebrates the people who help make it possible.
You raise the athlete. We're here to help you navigate the journey.